The Story Behind LOA

Some brands are built in boardrooms. LOA was built through belief.

As a Kid i would always get on my moms computer and day look up cars and things about the Air Force. I'd day dream becoming a doctor and driving a BMW or Mercedes. I was young and ambitious. I didn't become a doctor but i did get the BMW (2 of em!) and A Mercedes. 

Heres a pic of my daughter with my first one lol  This was the beginning of my Manifestation Journey. I was a kid that just wanted what he wanted. No idea about Law of Attraction or the science behind it. 

After leaving the Air Force in 2019 to pursue Artistry I learned about the Law of Attraction from a friend and the rest was history. It just clicked. I love science so learning the science behind the philosohy turnt me up! I thought I could do anything after that.. So I did. I made a plan to start the brand while simultaneously finishing my Bachelors in Fine Arts and ambition to travel the world. I did both. I even told myself i'd travel the world for free... and by the grace of God. I DID! ... I realized i have always been Manifesting my life by just wanting things purely. Tbh i dont think i Manifest. I beleive God does it. It just comforts me to think something greater than me makes these things happen rather then making my self soley responsible. I never know how I'd get them, I hold just unwavering faith.

Before Law of Attraction became a clothing brand, it was already the philosophy shaping my life and countless lives of others. Years before the first garment, I was creating—photography, filmmaking, design, music, creative direction, brand campaigns, and building worlds through visual storytelling. Every project became another lesson in how powerful intention and imagination is.

I’ve always been obsessed with creating experiences, not just products. Whether I was directing campaigns, designing clothing, producing music, working with global brands, or playing make believe with my daughter,  I always found myself asking the same question:

How can I make people feel the bliss I feel of life through my creations?

That question eventually became LOA.

As the founder, designer, and creative director, every piece begins with an intention to create truth by design before it becomes a garment. Fabrics, silhouettes, photography, campaigns, environments—it all comes from one vision. Law of Attraction, Faith, Belief. Different words. Same Intention.  Law of Attraction isn’t just clothing to me. It’s an evolving creative universe of limitless possibility. 

In 2024, after moving to Los Angeles, I met Craig.

What started as conversations about life quickly became a friendship. We found ourselves talking less about business and more about perspective—how belief shapes actions, how energy attracts opportunity, and how the Law of Attraction had quietly influenced both of our lives long before we met. I left home and all my loved ones at 19 to Join the Air force with ambitions to become a doctor and He left his homeland of New Zealand at 19 and moved to Los Angeles alone to play basketball. 

We share A way of seeing and being in the the world that became the foundation of our friendship.

It wasn’t long before Craig joined LOA.

Today, we continue building the brand together—combining design, storytelling, culture, and a shared belief that what you create internally eventually becomes your external reality.

Welcome to Law of Attraction 

c/o saintsworld x craig levinson